The list may sound like a cake lover’s dream, but that was the reality for Mariclare, our Marketing Director, last week when she arrived in New York on a fact finding mission for The Cakehouse.
The city is the spiritual home of the cupcake, with stores like Magnolia Bakery and City Bakery receiving world-wide recognition after featuring in episodes of Sex and the City, so it was the obvious place to go for some market research.
And even though Mariclare doesn’t walk in Carrie Bradshaw’s shoes (she wishes she owned a pair of Manolo Blahniks though!) she did follow her footsteps to the hottest cake places around.
At Lulu’s bakery in Chelsea she enjoyed a melt in the mouth dulce de leche cupcake sprinkled with lightly baked flaked almonds. She sampled the 100 calorie cupcakes at Melissa’s, before enjoying the delicious displays of cupcakes at Crumbs. Then, at Cafe M in Midtown, it was time for a steaming cup of earl grey and a chocolate macaroon, the latest craze to the hit Manhatten.
As you’d expect with so many cupcakeries and bakeries in New York, the flavours, decorations and quality of ingredients varied, but one thing remained constant wherever she went - people’s enthusiasm for beautifully presented baked goods.
And that’s why we’re so excited about opening The Cakehouse in Cardiff, so that all of us here can enjoy a slice of that Big Apple pie, without travelling half way across the world to get it.
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